The following are examples of four high-profile organizations that have turned to Gregory S. Franklin Associates, LLC for research expertise and plan implementation.
For more information on any of these projects,
please call Greg Franklin at 866-443-9600 toll free.
New Hampshire Broadband Policy Study
NH Department of Resources & Economic Development
Reference:
Mr. Stuart Arnett, Director of Economic Development
603-271-2341
sarnett@dred.state.nh.us
The Challenge
The New Hampshire Department of Resources and Economic Development and the Telecommunications Planning and Development Committee were directed by the Governor and the Legislature to devise a broadband policy for the State.
Our Role
We were selected as the consultants for this project through a statewide competitive bidding process. We led this project to a successful conclusion by building a foundation of facts on which to combat a broad range of "mis-information" that was swirling around broadband issues in New Hampshire. We listened to a wide range of opinions and focused the discussion on areas of consensus, based upon sound information and carefully facilitated planing sessions.
Our research gathered information from more than 550 companies, from which we designed and implemented a Web site www.TechnologyNH.com that provides research tools and an interactive broadband directory. In addition, this information formed the basis for the key public policy statements adopted by the Telecommunications Planning and Development Committee and are contained in a comprehensive report written by our consultants and presented to the Governor and other key state leaders. For a copy of this report, entitled Moving New Hampshire Into the Digital Economy, click here.
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Texas Public Utilities Commission
Reference:
Mr. Michael Renfro
512-936-7145
mike.renfro@puc.state.tx.us
The Challenge
The Texas Public Utilities Commission was required by the Texas State Legislature to prepare and implement a customer education plan to smooth the transition into electric deregulation. The specific goal was to teach seven million households and seventy-five thousand businesses how to shop for electricity in an unregulated industry. The plan addressed issues such as resistance to change, perceived benefits, bilingual messaging, and a host of other subjects that played out against a backdrop of an energy crisis in California.
Our Role
Our team was selected through a nationwide competitive bidding process to develop a comprehensive consumer education plan. This plan was based on strategies proven effective in five other states, plus those designed to meet the specific needs of Texas' unique population segments. A key component of this work was to develop an integrated research process that provided unique measurement indices to track the change in consumer awareness, knowledge, attitude change as well as behaviors.
The research process for this project utilized a wide range of integrated research tools:
- 50 personal interviews;
- 20 focus groups (quantitative surveys);
- three (3) quantitiative surveys;
- and on-going "real time" issues management research
QIA™ that focused on over 250 news sources.
The consumer education plan utilized a range of integrated communications strategies that included public relations, advertising, community outreach, Web-based communications and toll free consumer answer centers to achieve a high level of communications synergy. With actual plan implementation being managed by a separate team, we have remained as consultants to the Public Utilities Commission, conducting the on-going research to track the progress and success of the plan.
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Anthem Blue Cross and Blue Shield
Reference:
Ms. Kim Miller
603-695-7424
kimberly.miller@anthem.com
The Challenge
Anthem Blue Cross and Blue Shield is a premium health insurance brand that embodies a sense of security and reliability. However, rising healthcare costs has created a swirl of debate that constantly threatens this brand.
Our Role
Instead of simply monitoring public opinion, we help Anthem understand and measure a major force that shapes that opinion?media-delivered messages. We track nearly 400 news sources including, Web sites, newspapers and radio and television stations, physically reading and dissecting every article and transcript that pertains to health insurance. At the end of each month, we present a comprehensive (40 page) report measuring how opinion is being formed, as it is being formed.
Our analysts have become so immersed in the health insurance discussion, that they often spot trends weeks and months before they become clear to others. Their insight combined with the quantified results of the monthly reports has helped Anthem to separate major issues from minor issues and to reach key audiences with timely and targeted messaging.
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New Hampshire Business & Industry Association
Reference:
Mr. John Crosier, President
603-224-5388
jcrosier@nhbia.org
The Challenge
The New Hampshire Business & Industry Association (NHBIA) requested assistance in re-evaluating its overall mission and focus. In particular, the organization desired a better understanding of the perspectives and attitudes of its key audiences. The time in which to conduct this research was also very limited.
Our Role
We used interviews with members, former members, the organization's staff and government officials to gain insights into how the NHBIA could adapt to the changing landscape of the State's business community. In addition, we also structured the interviews to strengthen key members' and opinion leaders' understanding and relationship with our client. Their comments and those of others were presented as part of a two-day strategic planning retreat with the Board of Directors, which we planned and facilitated. We also took a lead role during the following weeks in bringing together the members' thoughts and ideas in a new strategic direction for the organization.
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