Below please find additional information on
QIA™ to help you further understand its
strenghts and capabilities.
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Informed Consumer Analysis
Effective media analysis systems often establish their measurement framework from that of the consumer. Generally, these analysis frameworks work at the level of the Average Consumer, and assume that the client's business or interests need to be directly mentioned in the news source for the reader to attribute or apply these impressions to the client.
Our new Informed Consumer perspective enhances the basic QiA™ analysis framework to better understand and monitor an essential audience for our clients: the opinion leader. While the basic, Average Consumer is a fundamental component to effective media monitoring, the Informed Consumer allows QiA™ to capture the influential view of key industry decision makers. For more information, click here.
QIA™ SWOT Analysis
QIA™ introduces a new level of written analysis that tracks your message successes well as threats and opportunities. This new level of written analysis puts the insights and knowledge contained in your QIA™ report into a format that is easy to understand and immediately actionable.
For more information, click here.
Cutting Edge Research From Common Place Materials
Understand how media monitoring and message measurement can significantly enhance your communications efforts. Download Greg Franklin's presentation from this year's UCI annual meeting in San Diego in either:
Real time Reputation Management
Through Media Analysis & Message Measurement
A self-running 8 minute presentation on how to track and proactively manage your company's reputation created specifically for UCI members.
- Download a pdf copy (downloads immediately);
- Order this presentation on a CD – we will snail mail you a copy of this self-running presentation on a CD as it's too large to practically download. An ideal presentation to share with your staff and management team.
For more information on how these important concepts can enhance your media research, please contact Greg Franklin at:
866-443-9600 toll free
or e-mail him at:
gfranklin@gsfa-consulting.com.
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