QIA ™(Quantitative Issues Analysis™) is the cornerstone of our research services. It is a premier media monitoring and message measurement tool that puts you in control of your marketplace.

At the center of this service are our highly trained research analysts, who painstakingly read and analyze every article, ad or editorial that potentially can impact you. Studying your marketplace from the standpoint of your consumers or constituents, and then using our proprietary QIA™ database system to correlate and analyze your information, our analysts develop clear trends and patterns that enable you to understand your media environment and make sound communications and marketing decisions. QIA™ represents an industry-leading collaboration between smart analysts and the power of technology to provide you with highly accurate and responsive media analysis in a cost-effective fashion.

Our daily, weekly, monthly or quarterly QIA™ reports provide valuable information to help manage your business on four critical levelsnoted below:

Media Monitoring and Content Analysis – QIA™ identifies, measures and analyzes key media impressions so you can understand how opinion is being formed… while it's being formed. With QIA™, you are empowered to manage the constantly changing world of public media impressions through precise, proactive strategies, even in crisis communications environments;

Message & Opinion Measurement – QIA™ provides real time measurement and assessment of your key messages and countering messages in all media, plus the expressed attitudes and behaviors of key external audiences to give you constant feedback on the effectiveness of your communications efforts. QIA™ can also integrate with your quantitative research efforts to ensure all measurement indices are coordinated, enabling you to predict where opinions are headed, and then manage communications plans towards predefined audience goals and objectives;

Corporate Reputation and Brand Assessment – Perhaps no other dimension of an organization is being scrutinized more today than its reputation. QIA™ identifies and quantifies the values and attributes the marketplace is ascribing to your organization and its efforts, enabling you to adjust and focus your reputation management and brand-building activities;

SWOT Analysis – In QIA™ terms, SWOT stands for Successes, Watch Items, Opportunities, & Threats. reports include specific actions we recommend, based upon the information QIA™ has generated and our knowledge of your plans. Between these recommendations and our consulting services, we work to ensure you utilize the insights provided by QIA™ to the maximum extent.

For more specific information on each of these key concepts, click here.

To discuss how QIA™ can help you measure and manage your media environment, call Greg Franklin or Jamie Orr toll free at 866-443-9600.

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