Surrounding QIA™ and ArchivePlus™ is a suite of complementing research and consulting services designed to provide you with additional information and value.

Consulting Services – the power
to better understand your marketplace.
In addition to generating needed information, we also help organizations use and apply this information to create opportunities and strategic advantage. Through a range of consulting activities, we help clients sharpen their strategic focus, strengthen their strategic communications plans and messages, create sustainable relationships with key audiences and achieve their objectives. Several areas we specialize in include:

Integrated Research Planning
Effective research comes from understanding the on-going information needs of your organization and then carefully designing a research process that uses the right forms of research working together to gather and process the right information on a timely basis. We have significant expertise in developing Integrated Research Plans to enhance the impact and value of your research efforts, and maximize the return on your research expenditures.

In-depth Contextual Studies –
creating the knowledge base on which
to understand how your marketplace works.
Maximizing the value of real time information also requires a foundation of contextual information designed to support effective decision making in today's fast changing environment. Our team of analysts also develops these comprehensive research studies, gathering information from a wide range of primary and secondary sources, to provide you with a highly organized informational foundation on which to grow your enterprise. From market assessments to key audience analysis to public policy research, our objective is to provide you with the knowledge that brings insight and clarity to the strategic issue facing your organization in a manner that is results focused and action supporting.

Strategic Communications Planning
One of the core competencies of our organization is strategic communications planning. From baseline research, development of communications goals, objectives and strategies, to on-going measurement, we have significant experience in developing integrated, measurable communications plans. We also have specific hands-on experience in implementing and managing all aspects of comprehensive communications plans from advertising, public relations, Web communications, to the operation and training of customer/consumer information hot lines or answer centers. We bring a wide range of skills and experience to help you design, implement and measure strategic communications plans and campaigns.

To discuss how our consulting capabilities can assist you and your organization, please call Greg Franklin at 866-443-9600 toll free, or e-mail him at:
gfranklin@gsfa-consulting.com