If QIA™ measures the "inputs" that the marketplace is getting on issues critical to your key audiences, the Intelligence Report™ enables you to see the impact of these impressions from other information sources within your organization.

This custom-designed service gathers information from key sources such as your Web site, customer service centers, sales, and other places within your organization that have day-to-day contact with your customers and constituents. It then integrates this information to show you how they are responding to messages you are putting into the marketplace, or messages generated by others. This information is typically correlated to QIA™ findings so that clear "cause & effect" patterns can be created and studied, to provide further insight into the effectiveness of your communications efforts. This data can also be organized into "dashboards" to provide management with a clear, concise picture of marketplace response, enabling real time analysis and the creation of precise, proactive response strategies.

For a sample report or to discuss this innovative, cutting edge communications management report further, please contact Greg Franklin at:
866-443-9600 toll free
or e-mail him at:
gfranklin@gsfa-consulting.com