In many marketing or communications situations today, it is essential to obtain quantitative research results in very short time frames, particularly when you need to understand how a specific audience or constituency views several key issues in quantitative terms, beyond what a focus group session can provide, and when your budget or time frames will not allow for a full survey. In these situations, using a secure, on-line survey system enables you to gather this information in an accurate and timely fashion.
To provide ourselves and our clients with this capability, we have developed a secure online web survey system called The Pilot™. This Web-based system enables us to quickly construct small surveys, and through recruitment methods similar to those used to form focus groups, bring together key audiences or groups and incent them to take these surveys in a highly timely manner. With its ability to construct surveys through a web browser, create secure pass codes for each respondent being invited to a survey, and then to download results directly into a spreadsheet program or preferred database for analysis, The Pilot™ works regardless of where you are, we are, and your key audiences are.
The Pilot™ is configured to be used in two fashions – for surveys we construct and conduct for you, or to be used directly by you to construct and operate your own surveys. It is fast, highly flexible, simple to use, and with the right recruitment strategies can provide fast, highly insightful and valuable results.
For more information regarding The Pilot™, call Greg Franklin toll free at 866-443-9600.
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